Sophia Saad unveiled her new French luxury fragrance, AURORA, during an intimate and refined launch event at the Phoenix Ballroom, Voco Hotel. The evening gathered a distinguished audience of celebrities, public figures, media personalities, and influencers, setting the tone for a celebration of modern femininity and elegance.

The event featured an immersive sensory experience introducing guests to the world of AURORA. Guest of honor Leila Obeid, renowned beauty expert, shared her professional perspective on the fragrance, highlighting its balanced composition and emotional depth, and describing it as a scent that embodies softness, strength, and quiet confidence.
The launch of AURORA by Sophia Saad marked a sophisticated debut, leaving a lasting impression on the beauty and fashion scene.


